The City Council of Elche, in collaboration with Urbaser, commissioned us to carry out a public awareness campaign to clean up dog pee from the sidewalks.

A website was designed as an information center for the campaign and a promotional video was created. The initiative was disseminated in the town of Elche through advertising on buses, billboards, radio spots and television spots.

The result was more than 12,000 Repipí bottles distributed and a change in the mentality of the owners.